marketing tools
Venues Marketing Tools

The Right Tools For Success

Marketing is a crucial part of every organization’s success and at Smart City, we have the best marketing tools available to ensure that our partnership with your venue is successful. Our tools include the largest database of event technology sales data and solutions in the industry, giving us the details on the services sold to events that are coming to your venue.  With this data, we are able to better understand the event’s technology requirements and then custom-build the solutions they need for event success. In addition, our relationships with local CVB’s, Tourism Authorities, and DMO’s along with long-standing memberships and committee participation in industry organizations like IAEE and IAVM ensures strong relationships with the venues and the clients they serve.

Venues Industry Relationships Mobile

Industry Relationships

We are strong believers and supporters of our industry associations. From our humble beginnings in the Astro Dome 40 years ago, Smart City has continued to recognize the benefits of these professional organizations.  The industry associations have inspired and motivated us through the years to be a better company, better partner, and better industry leader.

Venues Industry Relationships Mobile
Venues Sales Tools

Sales Tools

At Smart City, we consistently strive to deliver event technology services for venue and event success and have developed sales tools and systems that are used every day by our on-site highly skilled and trained sales teams at your venue.  At Smart City we want our clients to be fully equipped with information, as well as have their technology requirements met even before the show arrives at the facility.

Venues Event Database

National Event Database

A major difference between us and our competitors is that we have been providing event services for over 35 years, and all of that information is stored in our proprietary event database that holds all of the show manager and exhibitor purchases in our venues. This database gives us the history of our prior events to ensure we give show managers and exhibitors the services they need for a successful event.  None of our competitors can match this type of detailed client history related to the technology and telecommunication utilization of tradeshow customers, establishing us as the leading event technology provider in North America.

Venues Event Database
Venues CVB

CVB, Tourism Authority’s & Local DMO’s Relationships

At Smart City, our on-site and regional leadership teams proactively work with the local CVB’s and Tourism Authority’s to help promote the center and sell prospective clients on the services we provide along with the merits the city and convention center provides. We do this through printed collateral, websites, email campaigns, PR, and social media promoting the venue, along with presentations to the local CVB’s and Tourism Authority teams to update them regularly on our product offerings and how our service and support establish Smart City as the leader in our space.